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Non-Alignment Movement in International Payments

Provide your customers with a seamless cross-border payment experience using the non-alignment business strategy. Get the Fable Fintech remittance SaaS.

Non-alignment originated as a policy of non-involvement in military affairs of a dichotomous world. During the cold war, India refused to take sides of either the USA or the USSR amidst the ongoing tensions between the two nations. This non-alignment strategy gave India much-needed independence of action in its foreign policy and relations.

Beyond geopolitics, non-alignment is also a valuable business strategy. Imagine that you are a bank trying to enter the growing international payments market. Building a direct presence, that is, setting up a branch in a foreign country could take years. Thus, you partner with local financial institutions and banks and utilize their market presence to expand your cross-border payment facilities.

You want to provide your customers with a seamless cross-border payment experience and for that, you have to integrate your systems with those of your local partners. You can do it in two ways.

  1. Develop your own backend infrastructure to manage payments with different partners across different corridors. Though you would have complete control and transparency over operations, this approach is expensive and time taking.
  2. Partner with a single Money Transfer Operator (MTO) which already has a payment network across different countries. Their established market presence helps in speedy go-to-market. However, this option leaves little room for autonomous decision-making.

In today’s competitive environment, rapid go-to-market is critical. So let's explore option 2 where you partner with a single MTO for technology and licenses.



Alignment with single operator: Key challenges

Partnering with a Money Transfer Operator (MTO) will allow you to dive into the internal payment market speedily. However, speed is obtained at the expense of low transparency and lack of control.

  Low Control: Your cross-border transactions will take place as per standard practices defined by the technology available to the MTO. Unlike India during the cold war, you will not have complete independence of action in the sphere of cross-border payments.
  Low profitability: The net profit per transaction will also reduce as the MTO will pocket a major share of the money made over cross-border payments.
  Single point of Dependency: Depending on a single operator in a turbulent ecosystem will leave you vulnerable to serious business risks. They might decide to increase their service rates, or shut down operations in a certain corridor. This could be fatal for your business.



The Platform Approach: Non-alignment in Cross-border payments

The cross-border payments landscape is evolving and there is a greater need to leverage technology to provide fast, secure, low-cost solutions for international payments. Many companies like Fable Cross Border payments platform provide technology solutions to help banks integrate their payment systems with that of their international partners for smoother transactions.


Rapid go-to-market: Go live in 30 days

The Fable platform comes pre-integrated with the payment ecosystem. This includes payment gateways, regulatory technology products, license and disbursement partners. Thus, with a single point of integration, you can build the complete international payments infrastructure for your unique business needs.

The Fable platform comes pre-integrated with the payment ecosystem


Higher Profits: No middleman to eat the pie

With Fable, you generate more revenue per transaction. You participate at every stage of the remittance chain without MTOs burning a hole in your pocket. You also have the freedom to choose and change partners with a single click. You save on marginal costs that come with every new integration.


Control: Your business, your terms

Fable platform provides you with more control and agility with its reconfigurable, plug-n-play architecture. You can work with multiple partners in different payment corridors. You can dictate your terms of partnerships and if your partner fails you can change partners with a click of a button.

Fable Fintech plug-n-play architecture


Flexibility: Compete and Collaborate with MTOs

By not taking sides, India safeguarded its sovereignty. However, this does not mean that India developed in isolation. During the late 1950s, India welcomed financial and technical assistance from the Soviet Union for the development of India’s industries. During the cold war, the USA also supported India through food aid. In a similar manner, the Fable platform allows you to collaborate with multiple MTOs in different corridors.

For instance, Axis Bank in India collaborates with Western Union in the UAE and UK to collect and deliver money. In Brazil, however, the bank collaborates with Wise to process cross-border transactions. Axis Bank is conveniently able to operate in both corridors with different partners through a single point of integration.

In the USA, Axis Bank uses it's RemitMoney portal to transfer money to India. The portal is a white-label offering of Fable’s Growth Suite and is in direct competition with Wise in the US-India corridor.

Flexibility with Fable Fintech Remittance Solutions



Addressing the Parliament in February 1953, the Prime Minister of India stated: “To become part of a power bloc means giving up the right to have a policy of our own and following that of somebody else. We should co-operate with others or consult them but at the same time must follow an independent policy.”

Fable Cross-border Payments platform helps you maintain a non-aligned approach so that you can collaborate with others while maintaining autonomy in your business. Run your business on your terms. Leverage technology to go to market rapidly.

Click here to book a demo for our award-winning platforms.



“Defining Foreign Policy”, Speech by Prime Minister Jawaharlal Nehru during debate on the President’s Address in Parliament, New Delhi, February 17, 1953, in Jawaharlal Nehru’s Speeches 1949-1953, Publications Division, Ministry of Information and Broadcasting, Government of India, New Delhi, 1954.


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